I was reading Fake Steve Job’s take on the whole AT&T ‘incentivize’ users to not not user their data network. Its a really awesome take on the whole situation and I highly recommend you check it out: http://www.fakesteve.net/2009/12/a-not-so-brief-chat-with-randall-stephenson-of-att.html
The article has an awesome quote from FSJ about the term ‘incentivize’:
“Dude, if you ever use the word incentivize around me again I swear I will get in my Gulfstream and fly to wherever you are and I will smash you in the face with a rock.”
I love this quote. For me this quote perfectly expresses how I feel when a business person starts talking out of their ass about one of my products. Whenever I hear words like ‘monazite’ or ‘leverage’ this is exactly how I feel.
Now all I need to do is get a Gulfstream and a rock.